Copy number in the Book Press Release

Aug 6th, 2022
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How to copy number in the Book Press Release

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- One of the things a lot of book marketing packages includes is a press release for the book launch. You know those lovely, little, one or two pagers that give a headline, a quote, and a few details about the book? It sounds good in theory, you probably want media attention for your book launch, but is a press release actually useful for you as an author? If youve been wondering about press releases for your book launch and book marketing, this video is for you. (upbeat music) Hey, there, Im Julie the Book Broad, from Book Launchers, were your professional self-publishing team helping you write, publish, and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part? You keep all rights and royalties, baby! Yeah! (chuckles) Press releases were all the rage in the 1990s. You needed a press release to get the attention of media, and as a business you issued a pre

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Cover copy should introduce one or two main characters with enough depth for the reader to feel either a connection, or a sense of distance that spurs his curiosity. The main characters biggest flaw and brightest talent often find their way into the cover blurb as well.
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a press announcement, a press release, or a news release.
So the promotional copy needs to be super compelling and relevant to their interests. Once you understand your readers, take their interests into consideration with all of the copy you write from the cover to the flap copy to the display ads. Every word and image should speak to that specific reader.
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).
It is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.
A press release is a piece of news or information that companies send out to inform the public and the press about something noteworthy or of material significance. Press releases are usually handled by a companys public relations (PR) department.
If you write a one page press release, at the bottom of the copy add three pound signs (###), the number thirty (-30-), or the word :end: in capital letters (END). These are abbreviations which signify the conclusion of the press release.
For fiction, your copy should read like the description you would include in a query letter to an agent. Whats the hook of the story? Who is the main character? What is it they want most, and what is keeping them from attaining it?

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