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In this video tutorial, the presenter shares their experience with competitor analysis using public company financials while working in corporate strategy. They mention initial challenges with data being messy when copied into Excel. Instead, they downloaded 10-K reports monthly to extract key values. The tutorial introduces three methods for importing public company financial data into Excel, encouraging viewers to watch all three methods and engage in the comments for further Excel assistance. The presenter begins by researching Microsoft’s investor relations page and accessing the 2021 annual report as the first source for financial data.