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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She outlines key steps to follow, starting with selecting a topic, such as a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform others about significant developments in your business and the manufacturing industry, potentially leading to larger story opportunities. Probst emphasizes the importance of being concise, noting that she receives hundreds of press releases weekly, making brevity essential for effective communication.