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Trademarking a brand is a valuable step for e-commerce sellers, especially those on Amazon, as it helps differentiate products and provides protection for the brand. The tutorial shares a step-by-step guide to the trademark application process, emphasizing that while the United States Patent and Trademark Office recommends consulting a lawyer, individual sellers can successfully navigate the process on their own. The presenter will outline preliminary steps before starting the application, using a golf brand as a practical example, and will conclude with guidance on subsequent actions post-application.