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Alex Berman from Inspire Beats discusses how to write a proposal in this tutorial. He explains that a proposal is a document sent to clients in B2B selling, detailing what you can offer and how you can solve their problems. It should be customized to outline the client's specific issues and present tailored solutions. Berman notes the importance of including comprehensive information about the project. He also emphasizes that proposals are used in particular circumstances, though he doesn't elaborate on the specific situations in the provided text. The tutorial was recorded in a rented room with a whiteboard.