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Many book marketing packages include a press release for the book launch, featuring a headline, quote, and book details. While media attention is desirable, the effectiveness of press releases for authors is questionable. In this tutorial, Julie from Book Launchers discusses the role of press releases in book marketing. She emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books to enhance their impact, grow their brand, build their business, and generate income while retaining all rights and royalties. Press releases were once crucial for garnering media interest but may not hold the same significance today.