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- If you try to sell your services using marketing strategies that were designed for product-based businesses, youre gonna end up pretty disappointed with the results. This is because selling services and doing marketing for a service-based business requires a very different approach than the standard advice, and strategies, and tactics that are out there. Strategies and tactics that were designed primarily for selling products and that rarely translate well over to selling services. So if you wanna get more clients, grow your business, and sell more of your services, there are three things that you need to know. First, you need to use finish line language. Get this wrong and it doesnt matter how great your services are, how much you care, or how smart, and funny, and creative any of your sales or marketing materials are, theyre just not gonna work. Dont worry if youve never heard of this before, Im gonna walk you through exactly what it means and how to use it in just a minute.
