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In this video tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client before drafting the proposal. This initial consultation should last about an hour, during which planners should gather logistical details such as the event type, date, venue, expected attendance, and demographic information. Additionally, planners should explore the creative aspects of the event, covering themes, color schemes, and preferences for food and music. It’s crucial to take detailed notes during this meeting to inform the proposal effectively.