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okay really quick which of these two sides do you think performs better are you sure would you bet 20 000 because you know youre already kind of doing that when making decisions like this and in fact if you just randomly Implement your changes without testing them your conversion rate over time might look something like this where in a perfect world we would just be able to scratch the changes that didnt work and then end up with a net positive trajectory so lets find out how Enterprise Brands avoid these costly mistakes and how they use a b split tests to make the most of their website traffic alright so heres how this video is going to work first we will go over who should be running AV split tests in the first place like how much revenue should you be making and exactly how much website traffic is needed in order to get meaningful results then we can take a look at the most common mistakes that people make when running a b split tests and lastly I will give you a super simple f
