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does metadata play a role in improving Ott user engagement lets find out you know what data is right but what is metadata metadata is data about data imagine you are watching a movie on an Ott platform it has metadata such as title genre tags release date cast and crew video description and video duration so the real question is why do we need all this information because metadata provides three benefits organization search recommendations lets figure out how video content is organized with metadata metadata allows video content to be categorized based on factors like category language genre and region this makes it easier for users to find content with granular navigation options but what does metadata have to do with improving videos searchability lets say you search Tom Cruise Sci-Fi movies it would show up Oblivion War of the worlds Edge of Tomorrow and so on this way metadata helps users find exactly what they are looking for finally metadata allows recommendations to be tai