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Many book marketing packages include a press release for the book launch, typically consisting of a headline, a quote, and essential details. While this may seem beneficial for gaining media attention, the effectiveness of press releases for authors can be questionable. In this video, Julie, from Book Launchers, discusses the role of press releases in book marketing. Book Launchers is a professional self-publishing team focused on helping authors write, publish, and promote nonfiction books, aiming to impact readers and grow the author's brand and business, while allowing the author to retain all rights and royalties. Although press releases were crucial in the 1990s for media attention, their relevance may have diminished.
