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Selling gift certificates during peak times can significantly boost a practice's profitability, with even small discounts leading to higher sales. Promotions simplify the process of creating and selling gift certificates. Using Massage Book, gift certificates can be offered by service or customized for any dollar amount. When a promotion is run, the purchaser pays a discounted price, but the recipient's gift retains its full value upon redemption. Both gift certificates and promotions are managed in the marketing section. The tutorial demonstrates creating a single promotion for two custom gift certificates: a $75 one sold for $60 and a $100 one sold for $75, with an existing $75 custom gift certificate available for purchase.
