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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a key skill for consultants. The speaker emphasizes the importance of writing high-quality, winning proposals, which can vary based on one's level of experience and client relationships. Many clients approach the consultant directly, requesting assistance on specific projects, leading to the need for clear proposals outlining objectives, timelines, and costs. However, for larger projects, consultants often face competitive tender processes where multiple firms submit proposals. The discussion aims to equip consultants—regardless of experience—with the strategies needed to succeed in both approaches.