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Jason Capital is interviewing Avelo Albuquerque, a top copywriter known for his book "The 16-Word Sales Letter" and his success in generating $170 million in sales in the last three years for Agora. They discuss the importance of breaking down copy to understand it fully rather than just reading through it quickly. This approach helps in identifying unique elements and potential strategies that could work. Avelo emphasizes the value of studying copy in detail to grasp its essence and maximize its impact. Their conversation focuses on high-level copywriting strategies and techniques for effective communication and persuasion.