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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using their personal template for a successful freelancing business. Viewers are encouraged to download a Word template linked in the description. Key topics covered include creating an effective proposal, the essential components of a proposal, and the process of sending and getting it signed. The presenter suggests using a client manager's existing template for convenience but outlines steps for creating one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions to ask clients to understand their needs include inquiries about their business, target market, desired visitor actions, unique selling points, customer value, and current client acquisition methods.