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In this video, the presenter demonstrates how to create a web design proposal from scratch using a proven template employed in their six-figure freelancing business. Key topics include creating an effective proposal, what to include in the proposal, sending it, and ensuring it gets signed. The quick route involves using an existing template from a client manager, but a step-by-step approach is offered for those who prefer starting from scratch. Essential steps include obtaining a clear client brief, which involves asking the client about their business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.