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insertion order is a document that depicts the agreement between publisher and an advertiser to run a campaign it is the final step of a direct deal so whenever you sign up on a network you get approved the next step is to sign an insertion order which is a legal contract between you and an advertiser insertion order contains all sort of information related to an advertising campaign this includes start date end date add unit placement or the ad copy that youre going to use target audience to be covered pricing structure and cost of the campaign now benefit of insertion order is to make sure that advertiser is aware what he is going to get out of a deal thus avoiding any kind of conflict in future on the other side you know exactly what you are going to deliver and how much youre gonna get paid an insertion order has all the specifics the chances of disagreement between the parties will be little to none and once you are approved publisher can then set up an ad and then drive inbound
