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as companies turn increasingly competitive in a digital era it is clear that solid brand building is needed to survive and prosper as more and more managers discover that good brand Equity is a strategic asset the need for it grows stronger hi Im Dr ashida agrawal professor of marketing at spgn Institute of Management and research Mumbai welcome to the professional certificate in brand strategy offered by spgn Institute of Management and research in collaboration with simply learn SP to an Institute of Management and research is the leading management school and is consistently ranked among the top 10 business schools in India this program will help you master branding and its Associated strategies the program will have live lectures on topics like brand strategy brand identity brand architecture design communication five Cs brand measurement and more at the end of this program you will become proficient in branded positioning verbal and visual identity creating integrated brand exp