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hi and welcome to thought Catalyst Im Charles painter and today were going to be talking about the marketing campaigns of the Coca-Cola Company Coca-Cola was first invented within an atlanta-based Pharmacy by Dr John Pemberton in May 1886. initially sold at local soda fountain counters growing demand and the idea of making the beverage portable led to bottling the sparkling drink in its first year Pemberton sold just nine glasses of Coca-Cola a day for five cents a glass since then the company has expanded ever so slightly currently selling its products at an estimated rate of more than 1.9 billion servings a day thats the equivalent every day to almost one in four people buying something from Coca-Cola the Coca-Cola company is one of the most recognized companies in the world and its certainly the worlds biggest drink company they control more than half the Global Marketing carbonated soft drinks as well as a substantial chunk of the somewhat larger non-carbonated segment it owns
