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In part two of the trademark registration process, the emphasis is on the key elements involved in obtaining trademark protection. A strong brand starts with a solid name, complemented by registering the brand name, logo, and slogan with the U.S. Patent and Trademark Office (USPTO), a federal agency. The application process may be lengthy and challenging but offers significant rewards, including strong deterrence against potential copycats. Trademark registration adds substantial value for brand owners by minimizing the chance of disputes and providing a stronger position if conflicts arise. Ultimately, registration is the most effective step you can take to protect your brand after selecting a creative name.
