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most businesses are using multiple trademarks the most common forms of trademarks are names logos and taglines but you can also have product or service or program names you can have specific and unique packaging formats and colors these can all function as trademarks and in the ideal world you are going to register them as separate trademarks that will provide you with specific and broad protection for your brand and so the brand is basically your brand is how consumers identify your products and services in the marketplace and ideally you want to have a trademark registration that grants you ownership and an easy tool for enforcement for each visual element of your brand so that would be your name your logo tag lines any unique product packaging or secondary kind of product program service names you want to have trademark registrations for all of them but we also understand that most small businesses canamp;#39;t afford to register everything all at once trademark registrations are c