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The tutorial discusses reasons why websites may struggle to convert visitors into customers. It emphasizes the importance of trust factors on product and landing pages that encourage users to make purchases. The video examines well-known websites to highlight elements that foster trust, particularly during the checkout process. Despite optimizing the website with fast loading times, high-quality images, and effective titles and descriptions, some websites still underperform. This can lead businesses to spend excessively on ads without seeing the desired return, even when visitors show interest in their products. The tutorial aims to identify and address these issues for improved conversion rates.
