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CRO: Conversion Rate Optimization. Its the magic formula that every top e-commerce brand uses and the safety net for all marketing spend. How do you know if CRO is right for your business? Do you have an action that you want someone to take on your website? Now of course we all have an action that we want visitors to take Obviously if you have a product that you know people need in their lives your job is to get them to buy it, but most brands stop there. Think of actions as phases of a relationship the first time you meet someone youre not going to ask them to marry you, because theyll probably say no and thats weird. In the same way, when a visitor first comes to our site if all we do is beg them to hit that buy button, the answer will likely be no. We need to think about all of the actions that come before it. Things like signing up for a newsletter, sharing content, watching a video- All of these things build a relationship and all of these things can be optimized so that