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[Music] okay so just to start off if you guys could each give one sentence about what your company does and one sentence about what you do at your company you can start it sure hi im ed lezinski i am ceo and founder of zype we are a direct consumer video business platform and we make it easy for content owners and brands to build and grow ott streaming businesses thank you hi im patricia i work for nbc universal we create content within nvcu i work specifically for the digital enterprise group and so were responsible for uh creating direct to consumer esvod services that complement the nbcu portfolio um steve davis work for uyala uyala is a digital video platform technology company based in silicon valley and new york and all over the world empowers some of the largest broadcasters and operators their entire ott platform which well talk about im sure today yes we will okay so weve all weve had some nice chats about paradigm shifts i make air quotes paradigm shifts there are a l