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This video tutorial on writing and designing a business proposal highlights key insights from analyzing over 570,000 proposals using the PandaDoc platform. It emphasizes that effective proposals should consist of nine main components and typically span six to ten pages for smaller deals (under $10,000) while allowing for longer proposals for larger enterprises, but never exceeding 50 pages. The essential components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, and social proof, concluding with an agreement and a call to action. The content may vary according to industry and company size.
