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In this video tutorial, the focus is on strategic alliances in business. It begins by highlighting real-world examples, such as Starbucks in Target and Louis Vuitton's marketing. Strategic alliances are defined as voluntary arrangements between firms that facilitate the sharing of knowledge, resources, and capabilities to develop processes, products, or services. The increasing trend of firms entering strategic alliances is discussed, emphasizing the need to enhance strengths or address weaknesses. The video aims to answer key questions: the definition of strategic alliances, reasons for their formation, major types, and notable real-world examples. Strategic alliances have gained significant attention as a tool for implementing corporate strategy.