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In a business context, renowned author Jeffrey Gitomer emphasizes that great salespeople are relationship builders who prioritize providing value to help customers succeed. As Generations Y and Z shape the business landscape, trust and a solid foundation for relationships are becoming increasingly important. A service proposal serves as a crucial document that businesses use to market their goods and services to potential clients. It outlines common pain points faced by the target audience and demonstrates how the proposed solutions can alleviate these issues. Essentially, the service proposal acts as a clear representation of the B2B sales process, aligning the expectations and goals of both the seller and buyer.
