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This video tutorial addresses common reasons why websites fail to convert visitors into buyers. It explores trust factors on product and landing pages that encourage users to make purchases. By analyzing well-known websites, the tutorial identifies key elements that instill trust, particularly during the checkout process. Despite implementing best practices such as optimizing site speed, using high-quality images, and refining titles and descriptions, some websites still experience low performance, potentially leading to increased spending on ads. The tutorial aims to highlight what may be missing in the conversion strategy.
