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In this tutorial, the concept of strategic alliances is explored, highlighting their significance in the modern business landscape. A strategic alliance is defined as a voluntary arrangement between firms that involves sharing knowledge, resources, and capabilities to develop processes, products, or services. The video outlines the reasons why companies opt for these partnerships, such as enhancing strengths or compensating for weaknesses. It also discusses the major types of strategic alliances and provides real-world examples, underscoring the growing trend of firms leveraging such collaborations to implement their corporate strategies effectively.
