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Writing engineering proposals is challenging, as engineers are primarily trained in technical skills rather than proposal writing. However, winning proposals is essential for career advancement in consulting engineering. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares key insights to improve proposal writing. He introduces a crucial internal question, termed the "million dollar question," that can significantly enhance proposal quality and increase the chances of securing contracts. Matt emphasizes this strategy's potential value for engineers looking to succeed in proposal development.