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In this tutorial, the concept of strategic alliances in business is explored. It begins by noting the prevalence of collaborations among firms to enhance strengths or address weaknesses. A strategic alliance is defined as a voluntary arrangement between companies that involves sharing knowledge, resources, and capabilities to develop processes, products, or services. The video aims to discuss the reasons firms choose to form these alliances, the major types of strategic alliances, and notable real-world examples. The significance of strategic alliances in implementing corporate strategies has notably increased in recent years.