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In this tutorial, Emily Probst discusses how to write and submit an effective press release. She outlines basic steps to get started. First, identify the topic, which could include new products, technologies, events, or company changes. A press release serves as a communication tool to inform the industry about significant happenings and can lead to larger stories in publications. Second, she emphasizes the importance of being concise, as she receives numerous press releases weekly, making brevity crucial for ensuring that the information is processed efficiently. Overall, a well-crafted press release can significantly enhance visibility in the manufacturing sector.