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Writing engineering proposals is challenging, as engineers are typically not trained in proposal writing during their education. However, winning proposals is essential for career advancement in consulting engineering. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on the proposal writing process. He introduces what he calls the "million dollar question," a pivotal query to ask internally while developing a proposal. This question can significantly enhance the effectiveness of proposals and improve the likelihood of securing contracts for clients.