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In this tutorial, the speaker emphasizes that the most effective correspondence, whether positive or negative, is clear, concise, and easily understood. The focus is on writing letters of complaint due to unmet expectations, such as poor customer service, unfulfilled promises, or defective products. The process begins with the writer feeling compelled to communicate their dissatisfaction, which often involves strong emotions. The advice is to initially draft a letter reflecting those heightened feelings but then discard it. Instead, the writer should identify the key points and emotions to create a more composed and effective letter of complaint.