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How to Alter Strategic Alliance Agreement

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In this video tutorial from Business School 101, the concept of strategic alliances is explored. It begins by illustrating real-world examples, such as Starbucks in Target and Louis Vuitton's promotions of BMW. The discussion emphasizes the increasing trend of companies forming strategic alliances to strengthen their capabilities or address weaknesses. A strategic alliance is defined as a voluntary arrangement between firms that involves sharing knowledge, resources, and capabilities to develop products, processes, or services. The tutorial highlights the growing importance of strategic alliances in implementing corporate strategy over recent decades.

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What do you mean by strategic alliances?

A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations.

What is the structure of strategic alliance?

Broadly speaking, a strategic alliance is a relationship among two or more parties who for mutual benefit desire to share resources. These resources may include money, intellectual property, distribution channels, and expertise. Strategic alliances can be formed to achieve one or multiple objectives.

What are the kinds of strategic alliance?

Three Different Types of Strategic Alliances Joint Venture. A joint venture is a child company of two parent companies. Equity Strategic Alliance. Non Equity Strategic Alliance.

What are the disadvantages of strategic alliances?

Here are some disadvantages of a strategic alliance: Experience communication challenges. Earn unequal benefits. Risk a companys reputation. Encounter conflicts. Face culture or language barriers. Confront challenging alliance management.

What are the four types of strategic alliances?

Three Different Types of Strategic Alliances Joint Venture. A joint venture is a child company of two parent companies. Equity Strategic Alliance. Non Equity Strategic Alliance.

What are some examples of strategic alliances?

Examples Of Strategic Alliance Spotify And Uber. A prominent strategic alliance example is the partnership between Spotify and Uber. MasterCard And Apple Pay. Chevrolet And Disney. Vodafone India And ICICI Bank. Barnes Noble And Starbucks. Equity Strategic Alliance. Non-Equity Strategic Alliance. Joint Venture.

What are the 4 types of alliances?

Types of Strategic Alliances #1 Joint Venture. A joint venture is established when the parent companies establish a new child company. #2 Equity Strategic Alliance. #3 Non-equity Strategic Alliance. #1 Slow Cycle. #2 Standard Cycle. #3 Fast Cycle.

What is a strategic alliance agreement?

A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity.

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Alter Strategic Alliance Agreement