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In this tutorial, Michael from MSA shares tips on writing an effective press release. Start with an attention-grabbing headline in bold, using capital letters for the first letter of the headline and proper nouns. Begin the first paragraph with your city, the date, and an engaging opening line, known as the grabber. Format the release as you’d like it to appear in print, making it easy for journalists by clearly stating the who, what, when, where, why, and how. Including a relevant quote can add a personal touch and enhance the narrative. Lastly, end with an "about" section to introduce your organization, giving journalists insight into who you are.