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good morning my name is Mike Moore the director of training with HVAC learning Solutions and Im proud to present to you the fourth in a five part series on How to Succeed In selling maintenance agreements today were going to talk about external marketing and renewal strategies which will air on March the 30th Gary Ecker our business coach will take you through what to expect Gary thanks Mike you know this is the fourth in the series already uh and were going to cover external marketing and by that I mean advertising you know once youve implemented the program and youve trained your technicians on how to make Comfort recommendations to the customers you know its very easy to fish out the pond and by that I mean a high percentage of your customers be have their equipment replaced and you really just dont have those opportunities in the future the secret to continued success and growing the maintenance agreement business model is to improve the increase the number of maintenance ag
