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What does it take to write an ad headline or subject line that is impossible to ignore? Come along with me as I take you through one of my favorite copywriting exercises ever. Im about to let you look over my shoulder as I critique six ads on the fly. What made them great? What left me wanting more, and what would make them even more powerful? Keep watching. (upbeat music) Hey, Posse, whats up? Its Alex, and if youve been following me on Instagram @CopyPosse, then youve probably seen my regular Make It Hotter posts where I find an ad headline or subject line and put it out to you, my Posse community to, yep, You guessed it, make it hotter. Not only is this one of my favorite ways to practice copywriting, but its also, a great way to see how other copywriters think which ultimately helps you better understand why certain things work and why certain things dont. And the best part of this exercise for me is when I get to put on my Posse Prof spectacles, and critique the top-voted