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Customer satisfaction feedback can be inconsistent, often skewed by polarized opinions. For instance, restaurant reviews can vary dramatically, with some praising the food while others express strong dissatisfaction. This variation arises because individuals are more motivated to leave feedback when they're extremely pleased or very upset. Consequently, reviews may not reflect the experiences of the majority of customers, who usually fall somewhere in between. To gain a more accurate understanding of customer satisfaction, businesses should find effective ways to encourage feedback from those who had average experiences, as they represent a significant portion of the customer base.
