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to get started using voice of a customer one of the basic things that we want to do is go ahead and add a logo or an image of some kind that we can add to the survey so that its branded for our company so if we go to the voice of the customer menu and then weve got collateral and were gonna click on images so well start off and well just click on the new button and well give it a name so well just call this company logo now weve also got an image title which defaults in to whatever is in the name I havent actually found anything that is differentiating the two as to one being used somewhere other than the other one when we actually add a logo to or an image to the survey itself its actually using the name field as the lookup so if anyone knows that thats great leave a message in the comments the alternative text is something thats valuable though youve probably used this before if you create websites or anything like that where youve got an alt image tag that you can use