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This webinar on Smaato's OTT advertising platform outlines the controls and services available for streaming platforms, developers, smart TV manufacturers, vMVPDs, TV networks, and broadcast partners. These tools can enhance advertising strategies, ad monetization, and user experiences across OTT, CTV, and addressable TV. The platform includes controls, reporting, analytics, and configurations for managing properties, channels, content, ad scheduling, ad pod construction, and demand assignment.