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can you tell me what sets these two Brands apart yes they use different colors fonts and styles but thats not all you see one of these Brands were strategically designed this means that during the design process research and Analysis of the industry was conducted to ensure that the visual identity created for the brand became the driving force behind building brand awareness increasing sales and establishing the business as a unique player in its industry but what does this process involve well let me introduce you to digit Coffee Co a brand I created for a coffee shop in Las Vegas but this isnt just any coffee shop digit employs adults with disabilities to provide them with a purposeful place of work where they feel valued and a sense of belonging so I gathered this information about the business during the first stage of my brand strategy process which is the strategy call now during this call with a client we dove into the business to uncover their story target audience competitor
