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In this video, the creator demonstrates how to craft a web design proposal using a template from their successful freelancing business. Key topics include the components of an effective proposal, the process of sending it, and securing signatures. The tutorial suggests starting with an existing proposal template in Client Manager for convenience, but also outlines steps for creating one from scratch. These steps include obtaining a clear client brief by asking essential questions about the client's business, target market, desired visitor actions, competitive uniqueness, customer value, and current acquisition methods. The information gleaned will inform a tailored proposal.
