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In this video tutorial, viewers learn how to create a web design proposal from scratch using a template employed in a successful freelancing business. The tutorial covers the creation of an effective proposal, its content, and the process of sending it for signature. While using an existing template is an option, the host outlines steps to create a proposal from scratch: obtain a clear client brief, write the proposal, send it, and follow up. Key questions to ask clients include details about their business, target market, desired website actions, competitive advantages, customer value, and current client acquisition methods. A clear understanding of the client's needs is essential for crafting a suitable proposal.