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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to deliver your product to target customers through appropriate channels, following the completion of positioning and messaging. The strategy comprises three steps: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps in forming an organic following for beta testing and word-of-mouth promotion. The launch phase aims to drive user adoption through announcements across organic channels, supported by paid advertising. Finally, the post-launch phase concentrates on optimizing and scaling the channels for further growth.
