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Jessica Cheney, known as the sponsorship lady, presents herself as an official sponsorship coach in this tutorial. She shares valuable tools and resources, including a sponsorship proposal template, and provides guidance on growing sponsorship revenue systematically. Reflecting on her experience from the 2014 Women of Purpose conference, she emphasizes her initial struggles with securing corporate sponsors, resulting in significant out-of-pocket expenses and unresponsive outreach. After recognizing and correcting common mistakes, especially in proposal submissions, she successfully secured over six figures in corporate sponsorships. This tutorial aims to help others avoid similar pitfalls and improve their sponsorship strategies.
