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a month ago a company called sweet treats limited docHubed out asking if i could design them a brand for a new unreleased product after weeks of strategizing designing and tweaking hereamp;#39;s the story of how i created the brand scoff and on-demand brownie delivery service wednesday the 1st of june so this morning i had a call with a client and i am super excited about this project so iamp;#39;ve now created a mood board to show the creative direction to the main influences when creating this were the businesses target audience and the competitors now to send over to the client and wait for their approval monday the 6th of june over the weekend i received the go ahead from the client about the creative direction of the brand meaning today i can start designing first up is designing the logo type now we are pretty clear on the typography direction thanks to the mood board which includes bubbly thick and bold fonts that connect and bounce this is supposed to mimic how your cheeks loo