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In this video tutorial, Eric Vorniczak from eback design teaches how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to attract hiring. Eric outlines industry best practices for proposals, which can significantly increase the likelihood of converting leads into clients. He also highlights the advantages of using a proposal template that can improve success rates in winning projects. The video aims to provide actionable tips on branding strategy and design to help viewers succeed in their proposals.