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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template employed in their successful freelancing business. Key topics covered include creating an effective proposal, its components, sending it, and obtaining signatures. The tutorial suggests leveraging an existing proposal template from a client manager for efficiency but outlines steps for creating a custom proposal: obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions for the client brief include understanding the client's business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.
