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Telephone Research Verification Standards for Audience Snapshot

Telephone Research Verification Standards for Audience Snapshot 2025

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The document outlines the Telephone Research Verification Standards established by the Audit Bureau of Circulations (ABC) for verifying telephone research studies related to non-metro newspapers under the Audience-FAX Tier 2 initiative. It details the procedures for market definition, sample design, execution, interviewing protocols, data editing, and reporting standards. The aim is to ensure compliance and accuracy in audience measurement for U.S. daily newspapers, with a focus on maintaining third-party neutrality during the verification process.

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What is the telephone method of data collection?

Telephone interviews can also be referred to as CATI interviews (Computer Aided Telephone interviews). During a telephone interview, the interviewer is guided by a market research questionnaire and records the answers given by the respondent either through pre-coded lists or by entering verbatim responses.

What are the four types of survey methods?

Discuss in Groups the Advantages/Disadvantages of Written or Mail Surveys. Face to Face (Personal) Surveys. Phone Surveys. Internet Surveys.

What are the limitations of telephone surveys?

Some disadvantages of telephone surveys are that it sets limitations on how lengthy and complex the interview can be. There is also the risk of coverage errors and respondents being geographically ineligible to participate in the survey. Leverage CATI software to conduct automated telephone surveys.

What is the biggest challenge to phone surveys in the current era?

When response rates fall low enough, questions about the representativeness of the respondents are raised. This is probably the biggest challenge facing telephone-based and random-digit dialing (RDD) surveys.

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